Communication in daily is life is taken for granted. We speak and listen to others all the time. We may listen to the trivia of the lives of our friends and family, we may address a meeting, or be required to give instructions in a life-and-death situation. The hard-of-hearing and the deaf find communication has its own challenges when operating in the hearing world.
I was delighted to read in the Bath Chronicle that Bath Building Society staff have undertaken a tailor-made course in British Sign Language to communicate with their deaf customers. This is a wonderful development in promoting the idea in our largely monolingual society that languages at work are an essential tool. Effective communication, be it in English, sign language, or foreign languages, ensures better service, customer acquisition and customer retention.
I was delighted to read in the Bath Chronicle that Bath Building Society staff have undertaken a tailor-made course in British Sign Language to communicate with their deaf customers. This is a wonderful development in promoting the idea in our largely monolingual society that languages at work are an essential tool. Effective communication, be it in English, sign language, or foreign languages, ensures better service, customer acquisition and customer retention.